This shampoo is ideal for color-treated and bleached-blonde hair. Made with our own natural active ingredients, this product has been developed by our own laboratory with a lot of input from hairdressers and hairdressing teachers. Were very proud to offer an eco-responsible option to those who love the colorful life. Recharge your color radiance with our bulk option. 100% natural pear and cherry flavor. Flavor ingredients enhance the attributes of our hair care products: increasing vitality and shine. Pure offers an innovative, eco-friendly hair care range for healthy, radiant hair, without compromise. Made from natures active ingredients.